Nu-Style Home Improvements

During the last six years, Nu-Style Home Improvements has established a name for itself as a leader in providing home improvement products and services to Australian home owners. Underpinning the company's success is a marketing strategy based on outbound call lead generation, which is now gaining greater efficiency by virtue a CallSys Predictive Dialler solution.

For Nu-Style's Call Centre Manager, Mr. Geoff Comyns, high on the list of the CallSys PD-derived benefits are:

• Elimination of 'dead time' resulting from no-answers, disconnected numbers and answering machines
• Improved morale of staff
• Increase in the number of calls that can be handled by staff
• Higher number of positive sales leads passed on to the business
• Streamlined outbound call campaign management

According to Comyns, the predictive dialling and filtering capabilities of CallSys PD have resulted in enormous productivity gains for the call centre. "When you consider the amount of time that would otherwise be wasted in looking up the next number to call, manually dialling that number, then waiting - hopefully - for an answer, it's fairly plain to see how eliminating that time improves productivity; and productivity in the call centre equates directly to increased sales for the company."